Here’s the most common mistake brands make with video:

They make it about themselves.

They start with “We’re so excited to share…”
They talk about how passionate they are.
They explain what their product does.
They wrap it all up with a logo.

And they wonder why no one watches, clicks, or converts.

If You’re the Hero in Your Content, You’re Doing It Wrong

Your audience doesn’t want another brand bragging about how great it is.

They want to see themselves.
Their problems.
Their pain.
Their desired outcome.

Your job isn’t to be the star of the show.
Your job is to be the guide.

Step 1: Start with Their Problem

Before you ever hit record, answer this:

What pain, frustration, or goal is this video speaking to?

If your viewer doesn’t feel seen within the first few seconds, they’re gone.

Examples:

• “Still stuck making content that gets 3 likes and your mom’s comment?”
• “If you’re tired of spending hours on video content that no one watches, this is for you.”

Lead with the problem they’re living through. That’s what earns attention.

Step 2: Position Your Brand as the Guide (Not the Hero)

You’re not Luke Skywalker.
You’re Yoda. Or Gandalf. Or the old karate guy from Cobra Kai.

Your content should make your viewer the main character — and your brand the one showing them the path.

The formula:

• “You’re here…” (pain)
• “You want to be here…” (goal)
• “Here’s how we help you get there.” (solution)

When you make your audience the hero, your content connects faster, sticks longer, and sells better.

Step 3: Show the Transformation

People don’t want your service.
They want the result of your service.

What happens after they work with you?
What does “better” actually look like?

Great video content shows that shift clearly:

• “From confused to confident”
• “From stuck to scaling”
• “From boring brand to scroll-stopping powerhouse”

If your video doesn’t illustrate a transformation, it’s just noise.

Step 4: Speak Human, Not Corporate

This part’s simple:

Stop saying things like:

• “We leverage integrated solutions…”
• “Our proprietary process…”
• “We’re passionate about customer-centric innovation…”

Nobody talks like that at brunch. So don’t say it in your content.

Use your customer’s actual language - the way they describe their pain, their goals, and what they’re looking for. That’s what builds trust.

Step 5: End with a Clear Call to Action

You showed the problem. You offered a solution.
Now guide them to the next step.

Make your CTA:

• Clear (“Book a call”)
• Simple (“Watch the demo”)
• Low-pressure (“See how we do it”)

Don’t just end with your logo. End with direction.

TL;DR?

If your video content is all about your brand, your audience will tune out.

Make the viewer the hero.
Start with their problem.
Show the transformation.
And guide them clearly.

Great videos don’t talk at people - they walk with them.

Need Help Creating Videos That Actually Speak to Your Audience?

We help brands stop sounding like brands - and start connecting like humans.

If you want customer-first, humor-led video content that drives action, we should talk.